The marketing campaign was first launched within the Summer season of 2021 when the WVA unveiled a brand new graffiti mural exterior the European Parliament on the European with a transparent message: 19 million lives could possibly be saved in Europe by endorsing vaping.
On the time, the launch was attended by various vapers round Europe and MEP Peter Liese and WVS director Michael Landl, highlighted the potential of vaping merchandise. “Vaping has the potential to avoid wasting 19 million lives in Europe. Tomorrow, the Beating Most cancers Committee within the European Parliament (BECA) meets to debate proposals to cut back the hurt attributable to smoking tobacco. They’ve the chance to make historical past and save lives IF they again vaping as a software to beat smoking. Our message to them is evident – select science and save lives”.
This time spherical, the marketing campaign was launch on October fifth in Strasbourg, France with a Don’t Let 19 Million Lives Fall protest artwork set up, and can unfold throughout ten cities inside six nations between October and November 2022. The marketing campaign can be coinciding with the continuing assessment of the Europe-wide tobacco laws, Tobacco Merchandise Directive (TPD).
Wise vape laws can save 19 million lives
The WVA has beforehand participated within the EU Fee’s public name for proof to talk out in opposition to flavour bans and extreme regulation. With this marketing campaign the group goals to as soon as once more give the European vaping neighborhood a voice, in sharing their smoking cessation experiences by way of vaping.
“We’re again on the street however but carry the identical message: by backing vaping we will beat smoking and save 19 million lives with wise regulation. The EU name for proof has seen a file variety of 24 thousand responses which reveals that customers wish to embrace tobacco hurt discount and it occurs that vaping has been confirmed probably the most profitable to date. We are going to host neighborhood occasions and protests in France, Poland, Czech Republic, Italy, Portugal and Belgium to attract consideration to some of the essential items of laws that’s on the desk for the way forward for vaping. It’s time for politicians to take heed to shoppers. So we are going to make them pay attention,” mentioned Landl.