First launched within the Summer time of 2021 when the WVA unveiled a brand new graffiti mural outdoors the European Parliament on the European with a transparent message: “19 million lives may very well be saved in Europe by endorsing vaping.”
Kicking off the marketing campaign in Strasbourg this time spherical, WVA representatives met with a number of Members of the European Parliament to current their “Vaping Merchandise Directive” displaying how vaping can be utilized as a instrument to fulfil its full potential for public well being. This was accompanied by an artwork set up titled, “Don’t Let 19 Million Lives Fall”, a message that may unfold throughout ten cities inside six nations between October and November 2022.
The WVA marketing campaign reaches Japanese Europe
Subsequently the WVA has launched the marketing campaign in Prague the place the group’s Vaping Merchandise Directive was offered to the Ministry of Well being in Czech Republic. Furthermore, the WVA hosted a protest artwork set up within the metropolis centre of Prague which displayed a set of falling dominoes that characterize lives fallen from smoke-induced sicknesses.
WVA director Michael Landl, defined why embracing the usage of safer options can save 1000’s of lives. “Yearly, greater than 700,000 individuals in Europe and 17,000 in Czech Republic die from tobacco-smoking sicknesses. These are catastrophic numbers if we predict what number of lives may very well be saved by consumer-friendly vaping regulation. Due to this fact, we hope the Czech authorities additional will increase its dedication in direction of hurt discount. The Czech authorities additionally must push again in opposition to assaults on vaping and different much less dangerous options on the EU stage. Our #BackVapingBeatSmoking marketing campaign serves to lift consciousness that 19 million lives in Europe may very well be saved if we embrace vaping as a robust instrument to give up smoking within the Czech Republic and on the EU stage.”
Equally earlier this month, the marketing campaign proceeded to Warsaw the place it urged Polish policymakers to embrace tobacco hurt discount and vaping as a part of this method. The WVA advised representatives of the PIS and Platforma Obywatelska that if endorsed, vaping has the potential of saving a million lives in Poland and 19 million lives throughout Europe.
On presenting their directive, the WVA highlighted how vaping would should be handled and included to ensure that its full potential for public well being to be reached. “Solely in Poland, a couple of million people who smoke might doubtlessly swap to vaping if the Authorities embraced hurt discount. This implies, a million lives may very well be saved from tobacco-related sicknesses if politicians cease banning flavours, elevating taxes and decreasing nicotine ranges in e-liquids. In Poland, greater than 70 thousand individuals die yearly from tobacco smoking, and if politicians don’t change their method to hurt discount, this quantity will continue to grow,” WVA director Michael Landl.