This 12 months the marketing campaign launched on October fifth in Strasbourg, France, with a “Don’t Let 19 Million Lives Fall” protest artwork set up.
The marketing campaign was first launched within the Summer time of 2021 when the WVA unveiled a brand new graffiti mural exterior the European Parliament on the European with a transparent message: “19 million lives could possibly be saved in Europe by endorsing vaping.”
On the time, the launch was attended by quite a few vapers round Europe and MEP Peter Liese and WVA director Michael Landl, highlighted the potential of vaping merchandise. “Vaping has the potential to avoid wasting 19 million lives in Europe. Tomorrow, the Beating Most cancers Committee within the European Parliament (BECA) meets to debate proposals to scale back the hurt brought on by smoking tobacco. They’ve the chance to make historical past and save lives IF they again vaping as a software to beat smoking. Our message to them is evident – select science and save lives”.
This time spherical, the marketing campaign launched on October fifth in Strasbourg, France, with a “Don’t Let 19 Million Lives Fall” protest artwork set up, and it’ll unfold throughout ten cities inside six international locations between October and November 2022. The marketing campaign may also be coinciding with the continuing overview of the Europe-wide tobacco laws, Tobacco Merchandise Directive (TPD).
Subsequently the #BackVapingBeatSmoking marketing campaign has proceeded to Warsaw the place it urged Polish policymakers to embrace tobacco hurt discount and vaping as a part of this strategy. The WVA advised representatives of the PIS and Platforma Obywatelska that if endorsed, vaping has the potential of saving a million lives in Poland and 19 million lives throughout Europe.
The WVA’s Vaping Merchandise Directive
The group introduced their “Vaping Merchandise Directive” to indicate how vaping would have to be handled and included to ensure that its full potential for public well being to be reached. “Solely in Poland, a couple of million people who smoke might probably swap to vaping if the Authorities embraced hurt discount. This implies, a million lives could possibly be saved from tobacco-related sicknesses if politicians cease banning flavours, elevating taxes and reducing nicotine ranges in e-liquids. In Poland, greater than 70 thousand folks die yearly from tobacco smoking, and if politicians don’t change their strategy to hurt discount, this quantity will continue to grow,” WVA director Michael Landl.
Polish group “Regulation for folks” which is a WVA accomplice and addresses civil liberties and over-regulating points, highlighted that the native authorities shouldn’t be conscious how not too long ago applied vape taxes could also be counterproductive.
“We’re becoming a member of forces with the World Vapers’ Alliance to demand adjustments from the Polish politicians because the state of affairs round hurt discount turns into very disturbing for customers, companies and the civil society. The present authorities applied not too long ago elevated taxes on e-liquids not realising the potential penalties for public well being. We would like a radical evaluation and broad public debate to precede legislative actions that intervene with the day by day lives of Poles,” mentioned Sara Lament-Hamodi, Coordinator of the Prawo dla ludzi marketing campaign.