Swedish Billionaire Invests in Nicotine Pouch Model

Sting Free AB is in demand amongst customers involved with oral and different well being issues. That is the third time Selin has invested within the snus business. He’s already the most important Swedish shareholder …

Sting Free AB is in demand amongst customers involved with oral and different well being issues.

That is the third time Selin has invested within the snus business. He’s already the most important Swedish shareholder within the snus large Swedish Match and in addition a serious shareholder within the largest e-trader of snus and nicotine pouches in Europe, Haypp Group. “We welcome Erik with open arms and couldn’t have discovered a greater companion,” mentioned Sting Free AB chairman Bengt Wiberg.

Wiberg’s ardour for snus, began roughly 30 years in the past, when the product began being offered in pre-packed pouches relatively than versus the normal “free” method. Furthermore right now, flavours appeared available on the market, which enticed Bengt to attempt the product and grow to be a consumer.

Quite a few years as a twin consumer adopted, after which he ultimately managed to stop cigarettes. “Snus is my companion every time I would like it and it doesn’t trouble anyone else,” mentioned Bengt as quoted by Snusforumet. “It’s a safer method of consuming nicotine that additionally helps me keep centered.”

Sting Free AB added a layer to snus pouches to guard customers’ gums

Whereas being grateful that snus helped him stop smoking, Bengt wished to do one thing concerning the burning/stinging sensation which got here with utilizing the product and irritated his gums. He started engaged on a expertise for including a protecting layer to snus pouches to guard customers’ gums and scale back the disagreeable stinging sensation with out affecting the flavour or nicotine energy of the product, and in consequence Sting Free AB was born.

Extra just lately, Sting Free AB performed a survey amongst over a 1,000 snus and nicotine pouch customers. The outcomes indicated that the patented expertise is in demand amongst customers involved with oral and different well being issues. “The survey outcomes exhibits that 59% of customers dislike the acquainted burning sensation and 56% have fearful about their oral well being in reference to their use of the merchandise presently available on the market,” shared Sting AB in a press launch.

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