PGVG turns into Vaping Put up journal

Contents hide 1 Eight years within the subject 2 A brand new viewers each in France and overseas 3 A significant difficulty for the picture of the sector with the authorities Eight years within the …

Eight years within the subject

Ghyslain Armand, Publication Director at PGVG journal (picture: Sébastien Duijndam)

PGVG journal has been distributed to French vaping professionals since 2014. What conclusions do you draw in spite of everything these years within the subject?

A number of tales, folks I’ve met. Over these eight years, my expertise has all the time been of an actual social motion, which is the very basis of vaping. I come from the world of social psychology and I’ve all the time been curious to grasp how social stereotypes are fashioned and reworked as time goes by. When this instrument appeared available on the market, we noticed some very placing social phenomena, which moved by way of phases of worry, questioning and identification. Once you add an unimaginable wave of economic enthusiasm to the combo, that offers an actual cocktail of data and the journalist simply want to have a look to seek out fascinating topics. These eight years of publishing completely mirror all these adjustments and the richness of a sector which by no means stops. Since 2014, I feel we’ve got succeeded in producing {a magazine} which has an vital place within the enterprise of data for this very distinctive group.

Publishing is a tough exercise commercially, easy methods to you retain creating your online business regardless of the fixed rise in manufacturing prices?

By plenty of head-scratching. Publishing is an accounting nightmare. You simply want to take a look at the quantities awarded within the grants to the principle nationwide newspapers to grasp that with out public help, the French press can be much more bleak than it already is. That is even more true in relation to a free periodical, which subsequently doesn’t profit from any assist or pricing benefit in its distribution. We have now to self-finance every thing by way of promoting. It’s a everlasting supply of stress, however is there actually any enterprise that’s not demanding, it’s possible you’ll ask? The worth of paper has turn into much more risky with the butterfly impact of the varied crises that are all interlinked. We’re additionally transferring in a frankly hostile surroundings, from a business standpoint, however this drives us to seek out options, be artistic and methodical in our value analyses. By including high-quality content material and actual editorial values, PGVG stays a sound media which continues to develop in step with the market. We’re getting ready an enormous strategic transfer for the top of this yr which I’m very passionate about. We’re going to be a part of the Vaping Put up model in a brand new A4 format with improved content material which may have a a lot larger viewers due to the mix of print and digital.

A brand new viewers each in France and overseas

A printed journal for the professionals and web sites for most people beneath the identical banner: how did this new technique come collectively?

To start with, by listening to our clients, the businesses which promote on our pages. The French professionals are very pissed off by the truth that they can not talk with most people. The variety of bricks-and-mortar retailers in France, for instance, is pretty restricted. There are only some thousand contact factors at most. Although they’re extraordinarily well-targeted, communication from an e-liquid producer wants to handle skilled retailers and likewise the top customers who’re going to be vaping their liquids. We needed to discover a approach to improve the outreach of our data past merely the retailers.

Our printed content material will likely be translated and distributed on the Web to feed the five hundred,000 pages considered month-to-month which the Vaping Put up already generates right this moment.

Because the Vaping Put up is a media with a really extensive viewers, we thought it might be a good suggestion to affix forces and simplify our identification as a printed journal. We share the identical editorial positions and have been working collectively for years in numerous content material manufacturing. It’s time to go large and supply our readers and advertisers a broader imaginative and prescient of our specialised data and widen our viewers to worldwide professionals and clients. The Vaping Put up speaks three of essentially the most generally used languages on the earth, and this represents an actual change after all for us. Our printed content material will likely be translated and distributed on the Web to feed the five hundred,000 pages considered month-to-month which the media already generates right this moment. On this approach, readers will profit from data meant each for professionals, reminiscent of interviews or surveys, and different extra customer-orientated data. The advertisers we assist may have the twofold alternative to handle each kinds of public, and likewise on a number of continents, to optimise their communication. It’s a actual plus for all our readers and advertisers. We’re very excited at this concept of opening as much as the world.

What’s the calendar for all of this? When will we be capable of uncover the brand new model of Vaping Put up journal?

The primary version of Vaping Put up journal will come out in January 2023 and will likely be distributed free of charge, as traditional, to all French professionals. For the Web aspect of issues, the digital journal will likely be obtainable on vapingpost.fr and a few of our content material may also be re-adapted and printed on the web site just a few weeks after publication in three completely different languages: English, Arabic and French after all.

What is going to the principle highlights of this new paper journal be?

Vaping Put up journal will likely be firmly centered on the merchandise and exercise of the market with a purpose to fulfill the wants of store house owners wanting, above all, to increase their supply by following the appropriate traits. We’re subsequently going to step up our opinions of e-liquids and common public tools. We’ll proceed to exit and meet the individuals who form the market and people who defend it, particularly amongst well being professionals and scientists, all of this in a extra standardised A4 format. PGVG journal has all the time been in a smaller measurement, and it’s generally difficult, graphically talking. We will give our columns a bit extra room and showcase our photographers’ photos. Mixed with the standard of the paper on which we’re used to printing, we promise you a contemporary and really skilled Vaping Put up journal.

We’re transferring to the A4 format and stepping up our product content material and free companies for firms.

We have now additionally strengthened our hyperlinks with the financial and authorized group in order to supply our skilled readers with much more helpful data for his or her market analyses and strategic growth, each on the European market, the place we’re already well-connected due to our relationship with Vaping Put up, on the Center-Japanese market and in America. Vaping Put up journal goals to turn into an actual working instrument for the professionals within the sector.

To the e-liquid information and updates on transfers on the vaping sector job entrance which we already supply free of charge to all firms, we will likely be including promotional presents completely reserved for our readers within the type of limited-period low cost vouchers. On this approach, retailers will be capable of seize distinctive gross sales alternatives due to our journal.

A significant difficulty for the picture of the sector with the authorities

In Vaping Put up journal you’ll by no means discover any commercials from the tobacco trade and even much less so for hemp flowers for smoking.

We all know that every time our journal comes out, its pages are learn by the well being authorities. For that reason, we really feel this duty to disseminate truthful, balanced data which highlights the professionalism of the sector and which continually reminds everybody what we’re preventing: smoking. Subsequently, you’ll by no means discover in Vaping Put up journal, as was already the case in PGVG journal, commercials from the tobacco trade and even much less so for hemp flowers, the ultimate goal of which is clearly burning. Being a channel for communication from the professionals additionally allows us to regulate the shape and content material of the messages we convey. We take our function as editor very significantly and I feel that the advertisers perceive this completely. The political stakes are nonetheless very excessive right this moment and we should all present our professionalism.

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