When in comparison with 2016, reported volumes of cigarettes have now declined by 42%.
A 2021 paper by Frost & Sullivan in collaboration with tobacco firm Philip Morris Worldwide (PMI) titled, “Tobacco Hurt Discount and Novel Nicotine and Tobacco Merchandise: Proof from the Japanese Market,” discovered that the entry of HTPs has led to a drop of 34% in cigarettes gross sales.
“The business availability of HTPs in Japan is related to a big drop in standard cigarette gross sales, properly forward of the earlier price of decline. Furthermore, even after Heated Tobacco Merchandise grew to become out there, gross sales of all tobacco merchandise (Heated Tobacco Merchandise and standard cigarettes) continued to fall. Though there’s blended proof, information from the 2019 Nationwide Well being Survey signifies that 76% of customers who use Heated Tobacco achieve this solely. Solely 24% of HTPs customers keep dual-use,” stated Mark Dougan, Consulting Director, Healthcare, Frost & Sullivan.
2021 information: Japan’s home cigarette gross sales had fallen by 8.2%
Equally, Japan Tobacco Worldwide’s third-quarter outcomes for 2021 confirmed that Japan’s home cigarette gross sales had fallen by 8.2% following an 8.9% decline within the previous quarter.
Such a sample had already been noticed again in 2018, with the Monetary Instances reporting that Philip Morris’ heated tobacco product, IQOS, was laying waste to cigarette gross sales in Japan. In line with the report, “shipments of conventional cigarettes” declined by greater than 7% in 2018, which had adopted an 11.5% decline within the first quarter of 2017. In the meantime, shipments of “heated models” elevated from 1.2 billion to six.4 billion through the interval, whereas through the quarter, practically 9% of PMI’s’ international income was from reduced-risk merchandise.
HTPs performed a significant position in lowering cigarette gross sales
When in comparison with 2016, reported volumes of cigarettes have now declined by 42%. An American Most cancers Society analysis examine in 2020 concluded that heated tobacco merchandise “possible lowered cigarette gross sales in Japan.” One other 2020 examine printed within the Worldwide Journal of Environmental Analysis and Public Well being got here to an analogous conclusion, stating that “the accelerated decline in cigarette-only gross sales since 2016 corresponds to the introduction and progress within the gross sales of heated tobacco merchandise.”
Related patterns have been noticed within the UK and Sweden. The UK has achieved the lowest smoking charges ever recorded because of endorsing the usage of vaping merchandise for tobacco hurt discount and smoking cessation. Whereas Sweden has reached a smoke-free statues by legalizing snus and embracing its use as a safer different to cigarettes.