BAT Korea Ramps Up Its Glo Recycling Marketing campaign

In direction of the top of final yr, the Seoul workplace of BAT, introduced that it had put in return bins for Glo tobacco heating gadgets at 50 comfort shops in cities throughout Korea and …

In direction of the top of final yr, the Seoul workplace of BAT, introduced that it had put in return bins for Glo tobacco heating gadgets at 50 comfort shops in cities throughout Korea and that extra have been to be added all through this yr.

Glo customers are actually in a position to both go to a 7-Eleven, CU or GS25 comfort retailer to return their used Glo gadgets, and they’re going to obtain 2,000 gained low cost coupons for a Glo Professional Slim, BAT’s newest version within the Glo sequence.

Other than the recycling program, BAT has made efforts to go inexperienced in different methods all through the whole life cycle of its merchandise, from manufacturing to packaging and disposal. For instance, its 16,000-square-meter tobacco manufacturing plant in Sacheon, South Gyeongsang Province, is partially powered by photo voltaic panels, and techniques to cut back water utilization have been applied all through the corporate’s manufacturing crops.

In reality BAT Rothmans has been striving to accumulate the Worldwide Alliance for Water Stewardship certification, a world customary given to corporations who present dedication towards guaranteeing sustainable water administration. Whereas almost about packaging, BAT has decreased the dimensions of its Glo bins by 30 p.c since 2021, and has changed plastic supplies within the packaging with environmentally pleasant substitutes.

Efforts by Large tobacco to be (or seem) extra sustainable

Different tobacco corporations are additionally aiming to be extra sustainable. Philip Morris has been making an attempt to cut back plastic supplies, similar to tape and buffers used of their Iqos packaging, whereas Japan’s JTI has been introducing inexperienced vitality to its manufacturing and logistics services whereas equally efforting to cut back water utilization.

Vaping Merchandise’ Waste Disposal and Recycling

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