Voters Uphold Ban on Flavored Tobacco Merchandise in California

Contents hide 1 Because the 2022 election attracts to a detailed, voters in California select to uphold a ban on flavored tobacco merchandise. 2 Here’s a breakdown of funding from the general public well being …

Because the 2022 election attracts to a detailed, voters in California select to uphold a ban on flavored tobacco merchandise.

Anti-tobacco activists have a decisive victory of their efforts to curtail youth vaping, on the expense of grownup customers who use non-combustible merchandise like ENDS as a non-pharmaceutical off-ramp from flamable smoking, together with tobacco cigarettes.

Although election outcomes haven’t been finalized on the time of this column’s writing, native information media shops and the Related Press have known as the poll election to undertake Proposition 31 for the supporters — the numerous public well being and tobacco management foyer teams, together with some backed by anti-tobacco activist and billionaire philanthropist Michael R. Bloomberg. Which means that the flavored tobacco ban that was applied will stay regulation.

In California, voters authorized Proposition 31, upholding a statewide regulation prohibiting the sale of most flavored tobacco merchandise, together with menthol cigarettes.

Gov. Newsom, a Democrat, signed into regulation Senate Invoice 793 after the California state legislature efficiently mustered bipartisan help to crack down on flavored digital cigarettes and different tobacco merchandise that the proponents of the invoice allege enchantment to minors. Senate Invoice 793 initially banned the sale of flavored tobacco merchandise in shops and merchandising machines, together with a ban on menthol-flavored flamable cigarettes. The one exceptions to the ban included hookah, premium cigars, and leaf tobacco.

Public well being political motion committees are applauding the passage of Proposition 31 as a win in opposition to huge tobacco companies.

Californians selected public well being over the tobacco trade, a transfer that may have [a] vital impression on the variety of future tobacco-related illnesses, together with most cancers.

“In California, voters authorized Proposition 31, upholding a statewide regulation prohibiting the sale of most flavored tobacco merchandise, together with menthol cigarettes,” mentioned Dr. Karen E. Knudsen, PhD., the chief govt officer of the American Most cancers Society and the American Most cancers Society Most cancers Motion Community.

Knudsen cited analysis carried out by the American Most cancers Society displaying a connection between a regulation in Massachusetts ending the sale of menthol cigarettes and the way it lowered all cigarette gross sales and tax revenues throughout the state. In anticipation of this lack of gross sales, Knudsen alleges, giant tobacco firms initiated Proposition 31 to the poll to delay the general and whole implementation of Senate Invoice 793. They have been profitable in doing simply that. Nonetheless, the results of this advocacy is a complete web loss.

“However Californians selected public well being over the tobacco trade, a transfer that may have [a] vital impression on the variety of future tobacco-related illnesses, together with most cancers,” Knudsen mentioned. “We look ahead to guaranteeing the statewide regulation, which was handed in 2020, is successfully applied instantly.” Marketing campaign finance disclosures for the no and sure campaigns for Proposition 31 present that the general public well being and tobacco management advocacy teams who labored to retain Senate Invoice 793 spent tens of hundreds of thousands of {dollars}.

The most important contributors to the Sure on Prop 31 marketing campaign embody associates and companies linked to Michael R. Bloomberg and others.


Here’s a breakdown of funding from the general public well being teams, Sure on Prop 31:

  • Michael R. Bloomberg, Bloomberg LP — $58,029,100
  • Kaiser Basis Well being Plan, Inc. and the Hospitals —  $1,100,000
  • California Lecturers Affiliation/Points PAC — $250,000
  • American Coronary heart Affiliation — $155,300
  • American Most cancers Society Most cancers Motion Community — $123,300

Supply: LAist, California Secretary of State.


Tobacco companies representing the trade have been closely outspent by public well being advocacy teams, as mirrored within the election outcomes.

POLITICO reported on November 4 that the tobacco trade has spent $25 million to oppose the measure. Numbers, in response to different sources and the California Secretary of State, present a lot much less funding. Calculations POLITICO refers to doubtless embody the variety of impartial expenditures outdoors of the No on Prop 31 marketing campaign. (In a lot of america, particularly in California, there are political committees recognized for spending impartial expenditures in an effort to sway an election a technique or one other. Nonetheless, the impartial expenditures of funds are by no means tied to the precise campaigns, being that it is a violation of the regulation.)

The most important contributors to the No on Prop 31 marketing campaign are trade teams, together with tobacco producers and types.


Here’s a breakdown of funding from the tobacco trade teams, No on Prop 31:

  • Philip Morris USA Inc. and Its Associates — $1,378,100
  • R.J. Reynolds Tobacco Firm and Its Associates — $784,800

Supply: LAist, California Secretary of State.


The California Republican Get together urged right-wing voters to oppose Proposition 31. Ballotpedia notes different organizations in opposition to the measure embody different producers and the commerce group Nationwide Affiliation of Tobacco Retailers, amongst different people.

Nonetheless, the general success of the marketing campaign in favor of Proposition 31 is a mirrored image of the ability of billionaires in politics. Bloomberg has a whopping web price of $76.8 billion.

Political campaigns backed by this main sum and the ability that Bloomberg holds in nationwide politics are a risk to the success of impartial tobacco and vaping producers and retailers.

These outcomes from California present that flavored tobacco merchandise, particularly vaping, are on their manner out, sadly.

Upon evaluation of social media, as soon as the Related Press known as the race in favor of the general public well being teams, some Twitter customers characterised the vote in favor of Proposition 31 as truly a vote in favor of the massive tobacco firms. At Vaping Submit, considered one of our tenants is that we consider that the true vaping trade is to stay totally and proudly impartial from huge tobacco companies.

Politically, the tobacco firms have sided, in a single kind or one other, with the general public well being foyer in a Baptist-bootlegger’s alliance to restrict the power of smaller companies and novel nicotine merchandise to compete in an already crowded market.

These outcomes from California present that flavored tobacco merchandise, particularly vaping, are on their manner out, sadly. A few of you won’t like that, however it’s the fact. Nicotine vaping is on a downward curve with a consolidation of the market’s stays held by the biggest tobacco firms within the nation and the world.

The USA is poised to have much more restrictive legal guidelines on tobacco and non-combustible merchandise. In comparison with Europe or Australia, the continued legislative, political, and authorized setbacks for the trade will additional beat down an already dying horse.

Fortunately, the 2022 election has left a silver lining. Whereas the Prop 31 political loss in California is a big setback for the vaping group, marijuana legalization efforts this election has offered us with encouragement that vaping as an trade can survive with the liberalization and decriminalization of the drug.

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