Two skilled cyclists held the lengthy tour referred to as “Journey for Vape” for the third time, with the goal of training the general public and politicians in regards to the diminished danger of digital cigarettes compared to flamable tobacco. Following the preliminary two purely Italian excursions in 2020 and 2021, this 12 months the tour was prolonged to different locations in Europe.
One of many riders, e-cigarette entrepreneur Umberto Roccatti shares how his life modified due to switching to vaping. “Earlier than I switched to e-cigarettes, I smoked as much as 30 cigarettes a day for 15 years. With this tour, we need to concretely present that by switching to vaping, somebody like me can normalize their well being, change their way of life and efficiently train,” he stated.
Roccatti can also be the president of Italy’s e-cigarette affiliation ANAFE and vice-president of Europe’s Impartial European Vape Alliance (IEVA), and highlights the necessity for the WHO to rethink its outdated smoking cessation technique. “WHO must rethink and acknowledge the potential of e-cigarettes to cut back international smoking charges. Particularly in poorer nations we register notably excessive smoking charges. Ignoring e-cigarettes means leaving individuals to their very own units”, he defined.
IEVA launches new vape marketing campaign
In the meantime, the Impartial European Vape Alliance (IEVA) has not too long ago launched a brand new marketing campaign aimed toward educating people who smoke about the advantages and potential of vaping merchandise as hurt discount and smoking cessation instruments.
The group defined that sadly the variety of people who smoke educated about precise e-cigarettes’ details stays comparatively low, making it unlikely for them to modify to the merchandise, and leaving them at a better danger for smoke-related ailments. “Tobacco consumption is the one largest avoidable well being danger, and probably the most important reason behind untimely dying within the EU, answerable for almost 700,000 deaths yearly. Round 50% of people who smoke die prematurely,” highlights the European Fee.
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